Evaluation question 3

WHAT DID I LEARN FROM MY AUDIENCE FEEBACK

As a comedy, my target audience played a vital role in the production of my film. Before filming commenced, I used various means to ensure that the film’s premise was suitable for my audience and would be well received. After presenting our pitch, our group handed out questionnaires requesting feedback and responses to things that they liked and disliked about the premise. Once receiving feedback, it was vital that we considered the feedback given to us so our film would satisfy our audience.

Around ¾ through the production of the Ghost Writer, we exported the rough cut and watched it back to see what we thought so far. Along with our initial reactions, we also put together a focus group of 8, 17-18 males, primarily film and media students, and ask them questions about what they thought. The main issue the group has was the length of the film,  and so we tried to cut down our film to ensure that the audiences was also focused and the film was as concise and as “rapid fire comedy” as  possible. Luckily, the reception was mostly positive and our target audience enjoyed the quirky style of comedy.

When our film was completed we once again asked our target audience what they thought of the Ghost Writer. Again, length was an issue and some cinematography was noted to be a little rushed, which we re-filmed during post production. The target audience was a great help, and definitely made our film better.

This also applied to my auxiliary tasks. My target audience stated that they wanted a film poster that had the same light-hearted vibe that the film itself did. As such, this inspired what film posters that would influence the design of my own poster and resulted in the comic book style design in my final draft. I was glad to hear that the majority of people thought that my poster was suitable and appealing. However, when designing my double page one of the most heard complaint was that the colour scheme was too dark for the comedy film I was trying to advertise, as seen in drafts-1-3. Taking this advice my final draft adopted a brighter colour scheme more fitting for our film.

To conclude audience feedback was vital in influencing decisions and ensuring that my products were successful and attractive.